Brand New feature showing Alexa of London’s original logo alongside the new identity designed by Lazy snail Design.

Brand New has featured the Alexa rebranding, and we’re very proud :)

Alexa of London has made it onto Brand New! We’re delighted to see Lazy snail’s rebranding featured, bringing the spirit of slow, unhurried sailing into a new visual identity. A big thank you to the Brand New team for sharing the project.

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Read the feature on Brand New, and explore the full case here.

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Brand New feature showing Alexa of London’s original logo alongside the new identity designed by Lazy snail Design.
Brand New feature showing Alexa of London’s original logo alongside the new identity designed by Lazy snail Design.
Brand New feature showing Alexa of London’s original logo alongside the new identity designed by Lazy snail Design.
Brand New feature showing Alexa of London’s original logo alongside the new identity designed by Lazy snail Design.
Brand New feature showing Alexa of London’s original logo alongside the new identity designed by Lazy snail Design.