iF Design Awards 24 | NUA
We have some news to share! Both of our ultra premium packaging designs for NUA have been awarded the prestigious iF DESIGN Design Award. NUA is a very ambitious project by Al Madinah Heritage Company, a PIF Company.
Drawing inspiration from the Saudi Arabian desert and the signature forms of the cultivated date palms, our two packaging concepts, DUNES and STEM, are multi-purposed and conceptualized to underline the cultural and historical significance of dates in Saudi society.
An extensive amount of work has been invested in this project. Spanning over a period of 14 months, we collaborated with specialists on three continents, constantly pushing technical boundaries. It was a very intense journey, and we are very proud to have the team of NUA by our side, showing full trust in our common creative vision.
We are all sincerely humbled by the recognition our work received from the iF Awards, and we would like to thank each and everyone who brought it to life.
🐌
See the Awarded cases HERE
and HERE
