The three new routes of the museum are theme based tours inspired by Denmark’s folklore history and tradition. We came up with a characteristic icon for each route. The use of those icons helps with map navigation and creates a unified look for the routes’ printed guides.

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DET VI FRYGTEDE “What we feared”  demonstrates how people lived in the past and what they feared the most.  The route is inspired by fairy tales and folklore legends that reflect on the human urge to create a meaningful narration for every vague and frightening situation. For this route, we came up with illustrations of the fantastic creatures that populated these stories.

DET VI DYRKEDE “What we cultivated” focuses on the techniques of traditional agriculture, food processing and nutrition. The route narrates everyday stories from the history of the Danish agriculture and explores the evolution of the food sector. Our botanical illustrations focused on the variety of produce that was part of the life rituals of the past.

We approached it with a look similar to that of a technical blueprint to highlight the functional aspects of these structures and provide the level of detail required to understand how they used to work.

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