Year

2021

Client

Pulp wine ApS

awards
Year

2021

Client

Pulp wine ApS

Pulp is a wine pop up store located in Copenhagen, Denmark.

Behind this store, is an accomplished sommelier with great experience and a positive attitude.

Having worked at Relæ, Noma and Vivino, Russell, the owner of the shop, now dreams of a space to host all about wine.

We were asked to create a character based identity with a warm, funny feeling. We started with character illustrations inspired by the cartoons of the 20s and 30s and went on to fuse this look with the typography of the logo.

Since pulp is a soft, shapeless mass of material, we decided to provide our character with the same feeling in terms of movement and form. Not only did we give our character a distinct look that way, but we also employed the squash and stretch movement that is very common in cartoons.

We wanted to keep the colour palette simple, using the classic black and white with the earthy color of craft paper, wood, or other material used as a background.

Trine Rask’s typeface Slik was used for all related applications.

MEET
let's
Ioanna Drakaki
Head of Design - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 28772840
ioanna@lazysnail.design
COLLABS:
MEET
let's
Jannik Weylandt
Managing Director - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 53852840
jannik@lazysnail.design
COLLABS:
MEET
let's
Maro Tsagkaraki
Project Manager

Ainikolioti 6
GR - 71201 Heraklion
Greece


T +30 2810344750
maro@lazysnail.design
COLLABS:
Need our point of view? Let’s go through your needs in one insightful free hour.
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Cookie Policy for more information.
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Year

2021

Client

Pulp wine ApS

awards
Year

2021

Client

Pulp wine ApS

Pulp is a wine pop up store located in Copenhagen, Denmark.

Behind this store, is an accomplished sommelier with great experience and a positive attitude.

Having worked at Relæ, Noma and Vivino, Russell, the owner of the shop, now dreams of a space to host all about wine.

We were asked to create a character based identity with a warm, funny feeling. We started with character illustrations inspired by the cartoons of the 20s and 30s and went on to fuse this look with the typography of the logo.

Since pulp is a soft, shapeless mass of material, we decided to provide our character with the same feeling in terms of movement and form. Not only did we give our character a distinct look that way, but we also employed the squash and stretch movement that is very common in cartoons.

We wanted to keep the colour palette simple, using the classic black and white with the earthy color of craft paper, wood, or other material used as a background.

Trine Rask’s typeface Slik was used for all related applications.

MEET
let's
Ioanna Drakaki
Head of Design - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 28772840
ioanna@lazysnail.design
COLLABS:
MEET
let's
Jannik Weylandt
Managing Director - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 53852840
jannik@lazysnail.design
COLLABS:
MEET
let's
Maro Tsagkaraki
Project Manager

Ainikolioti 6
GR - 71201 Heraklion
Greece


T +30 2810344750
maro@lazysnail.design
COLLABS:
Need our point of view? Let’s go through your needs in one insightful free hour.
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Cookie Policy for more information.