Year

2021

Client

iToocan SA

awards
Year

2021

Client

iToocan SA

We designed the logo and visual identity for iToocan, a sportswear and athleisure brand with an online and phygital store that embraces diversity and aims at empowering people to live an active life.

The brand’s spirit animal, the toucan, is the identity’s main protagonist. We built the logo on custom typography that allowed for the toucan to be formed through the letter shapes.

Τogether with a bold color palette we created the exotic and energetic look that represents the brand’s vision. The letter shapes are used throughout the overall identity, individually or as a pattern unifying the brand’s look and differentiating it from all others.

Stationery, bags and shipping boxes were also created. We navigated the reusability of the shipping materials and came up with tag labels, thank you notes and boxes that can also be used as workout planners, water intake logs or other journaling tools.

MEET
let's
Ioanna Drakaki
Head of Design - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 28772840
ioanna@lazysnail.design
COLLABS:
MEET
let's
Jannik Weylandt
Managing Director - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 53852840
jannik@lazysnail.design
COLLABS:
MEET
let's
Maro Tsagkaraki
Project Manager

Ainikolioti 6
GR - 71201 Heraklion
Greece


T +30 2810344750
maro@lazysnail.design
COLLABS:
Need our point of view? Let’s go through your needs in one insightful free hour.
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Cookie Policy for more information.
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Year

2021

Client

iToocan SA

awards
Year

2021

Client

iToocan SA

We designed the logo and visual identity for iToocan, a sportswear and athleisure brand with an online and phygital store that embraces diversity and aims at empowering people to live an active life.

The brand’s spirit animal, the toucan, is the identity’s main protagonist. We built the logo on custom typography that allowed for the toucan to be formed through the letter shapes.

Τogether with a bold color palette we created the exotic and energetic look that represents the brand’s vision. The letter shapes are used throughout the overall identity, individually or as a pattern unifying the brand’s look and differentiating it from all others.

Stationery, bags and shipping boxes were also created. We navigated the reusability of the shipping materials and came up with tag labels, thank you notes and boxes that can also be used as workout planners, water intake logs or other journaling tools.

MEET
let's
Ioanna Drakaki
Head of Design - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 28772840
ioanna@lazysnail.design
COLLABS:
MEET
let's
Jannik Weylandt
Managing Director - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 53852840
jannik@lazysnail.design
COLLABS:
MEET
let's
Maro Tsagkaraki
Project Manager

Ainikolioti 6
GR - 71201 Heraklion
Greece


T +30 2810344750
maro@lazysnail.design
COLLABS:
Need our point of view? Let’s go through your needs in one insightful free hour.
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Cookie Policy for more information.