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We designed the logo and visual identity for iToocan, a sportswear and athleisure brand with an online and phygital store that embraces diversity and aims at empowering people to live an active life.
The brand’s spirit animal, the toucan, is the identity’s main protagonist. We built the logo on custom typography that allowed for the toucan to be formed through the letter shapes.
Τogether with a bold color palette we created the exotic and energetic look that represents the brand’s vision. The letter shapes are used throughout the overall identity, individually or as a pattern unifying the brand’s look and differentiating it from all others.
Stationery, bags and shipping boxes were also created. We navigated the reusability of the shipping materials and came up with tag labels, thank you notes and boxes that can also be used as workout planners, water intake logs or other journaling tools.