Client
Ghxst
location
India
Year
2024
Services
awards
client
Ghxst
location
India
year
2024
ServiceS
GHXST
Pronounced “ghost”, GHXST approached us with a name and a bold ambition: to become a premium audio lifestyle brand for ages 15 to 50. As India’s market focused on major e-commerce platforms, the brand aimed to expand into flagship store-event spaces.
The goal?
Emotional resonance, prestige and design-led impact.
How do you elevate a name that felt like a gamer tag into a sophisticated audio brand?
We uncovered a powerful link: in music, “ghost notes” are subtle, expressive elements that bring richness and depth. The “X” in GHXST became a metaphor for this nuance, transforming the name into a refined nod to sound itself.
We created a logo that mirrors the richness of ghost notes: elegant, dimensional and precise. A diamond-shaped “X” anchors the design, with custom typography reflecting echo and clarity across a wide sound spectrum.
We developed the typeface inspired by sound waves and audio effects. Each character flows with smooth curves and subtle rhythmic movements, preserving clarity while adding motion.
In collaboration with type designer Trine Rask, we built in multilingual support, custom ligatures and subtle nods to audio aesthetics, creating a cohesive and distinct typographic voice that reinforces the brand’s sonic DNA.
GHXST’s visual world is anchored in geometry, minimalism and sonic metaphors. The bold “X” motif recurs throughout the system, supported by a refined colour palette and accents of gold to underscore luxury.
Fine lines reference sound frequencies and pentagram structures, grounding the brand visually in the world of music. Across packaging, digital interfaces and touchpoints, GHXST presents as a premium, immersive experience, where every detail speaks to the artistry of sound.
As product development progressed alongside our creative development, we relied on product mock-ups as a stand-in while we brought the creative concept to life. While GHXST has not entered the market, the brand work remains a bold entry into a concentrated field in consumer-driven personal tech.
As product development progressed alongside our creative development, we relied on product mock-ups as a stand-in while we brought the creative concept to life. While GHXST has not entered the market, the brand work remains a bold entry into a concentrated field in consumer-driven personal tech.
see relevant work
see relevant work
MEET
let's
Jannik Weylandt
Managing Director - Partner
Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark
T +45 53852840
Managing Director - Partner
Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark
T +45 53852840
jannik@lazysnail.design
COLLABS:
Type Designer: Trine Rask
Let’s get together!
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Don't forget to include the most significant information about you & your project, such as: Full Name / Company Name & domain / email / Country & your message about your request.
Don't forget to include the most significant information about you & your project, such as: Full Name / Company Name & domain / email / Country & your message about your request.
