Year

2020

Client

Transnational project: Most, Greece - Uzbekistan - Kazakhstan - Tajikistan

awards
Year

2020

Client

Transnational project: Most, Greece - Uzbekistan - Kazakhstan - Tajikistan

Switch Asia is an inspiring new project that facilitates sustainable tourism in Central Asia.


Valuable more than ever, such projects support emerging destinations to develop their hospitality sector in a balanced manner by supporting their local economies, while protecting local communities, heritage and sites.


Uzbekistan, Kazakhstan and Tajikistan are the beneficiaries of the program.

Getting inspired by the countries’ cultures, we created a visual identity that both honors the countries involved and clearly states their shared qualities.


We started with distinct kaleidoscopes built by each country’s characteristic symbols and further developed the identity with a color palette that matches each country’s flag. The geometric form of arabesque decorations was our main inspiration and the building block for the three kaleidoscopic designs. In this way, each country gets a ‘personalized’ part of the visual identity for presentations, banners, etc.

Since most of the applications are used for communicational reasons, we decided to keep the overall design visually minimal. The final result has a plethora of applications including the program’s website as well as printed material, banners and posters.

MEET
let's
Ioanna Drakaki
Head of Design - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 28772840
ioanna@lazysnail.design
COLLABS:
MEET
let's
Jannik Weylandt
Managing Director - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 53852840
jannik@lazysnail.design
COLLABS:
MEET
let's
Maro Tsagkaraki
Project Manager

Ainikolioti 6
GR - 71201 Heraklion
Greece


T +30 2810344750
maro@lazysnail.design
COLLABS:
Need our point of view? Let’s go through your needs in one insightful free hour.
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Cookie Policy for more information.
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Year

2020

Client

Transnational project: Most, Greece - Uzbekistan - Kazakhstan - Tajikistan

awards
Year

2020

Client

Transnational project: Most, Greece - Uzbekistan - Kazakhstan - Tajikistan

Switch Asia is an inspiring new project that facilitates sustainable tourism in Central Asia.


Valuable more than ever, such projects support emerging destinations to develop their hospitality sector in a balanced manner by supporting their local economies, while protecting local communities, heritage and sites.


Uzbekistan, Kazakhstan and Tajikistan are the beneficiaries of the program.

Getting inspired by the countries’ cultures, we created a visual identity that both honors the countries involved and clearly states their shared qualities.


We started with distinct kaleidoscopes built by each country’s characteristic symbols and further developed the identity with a color palette that matches each country’s flag. The geometric form of arabesque decorations was our main inspiration and the building block for the three kaleidoscopic designs. In this way, each country gets a ‘personalized’ part of the visual identity for presentations, banners, etc.

Since most of the applications are used for communicational reasons, we decided to keep the overall design visually minimal. The final result has a plethora of applications including the program’s website as well as printed material, banners and posters.

MEET
let's
Ioanna Drakaki
Head of Design - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 28772840
ioanna@lazysnail.design
COLLABS:
MEET
let's
Jannik Weylandt
Managing Director - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 53852840
jannik@lazysnail.design
COLLABS:
MEET
let's
Maro Tsagkaraki
Project Manager

Ainikolioti 6
GR - 71201 Heraklion
Greece


T +30 2810344750
maro@lazysnail.design
COLLABS:
Need our point of view? Let’s go through your needs in one insightful free hour.
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Cookie Policy for more information.