Year

2020

Client

Transnational project: Most, Greece - Uzbekistan - Kazakhstan - Tajikistan

awards
Year

2020

Client

Transnational project: Most, Greece - Uzbekistan - Kazakhstan - Tajikistan

A multicultural visual identity with a great cause

Switch Asia is an inspiring project that facilitates sustainable tourism in Central Asia.

No items found.

Valuable more than ever, such projects support emerging destinations to develop their hospitality sector in a balanced and sustainable manner.

Their focus is on retaining a balance between supporting their economies and protecting local communities, heritage, and sites.

Uzbekistan, Kazakhstan and Tajikistan are the beneficiaries of the program.

Tapping into the rich visual history and the storytelling culture of the three countries was the obvious starting point for inspiration.

The aim of our design was to interlace the main elements that identify each country, together with their shared qualities.

We created three distinct kaleidoscopes, using a characteristic national symbol, accentuated by a palette inspired by the respective flag.

The arabesque-inspired forms came together in an inclusive design that celebrates all three cultures, while each country can retain a personalized part of visual identity for various applications.

Since most of the applications are used for communicational reasons, we decided to keep the overall design visually minimal.

The final result offers a plethora of applications, including the program’s website, printed material, banners, posters and more.

MEET
let's
A black and white headshot of Ioanna Drakaki she/her
Ioanna Drakaki
Head of Design - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 28772840
ioanna@lazysnail.design
COLLABS:
MEET
let's
A black and white headshot of Jannik Weylandt he/him
Jannik Weylandt
Managing Director - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 53852840
jannik@lazysnail.design
COLLABS:
MEET
let's
A black and white headshot of Maro Tsagkaraki she/her
Maro Tsagkaraki
Project Manager

Ainikolioti 6
GR - 71201 Heraklion
Greece


T +30 2810344750
maro@lazysnail.design
COLLABS:
Need our point of view? Let’s go through your needs in one insightful free hour.
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Year

2020

Client

Transnational project: Most, Greece - Uzbekistan - Kazakhstan - Tajikistan

awards
Year

2020

Client

Transnational project: Most, Greece - Uzbekistan - Kazakhstan - Tajikistan

A multicultural visual identity with a great cause

Switch Asia is an inspiring project that facilitates sustainable tourism in Central Asia.

Valuable more than ever, such projects support emerging destinations to develop their hospitality sector in a balanced and sustainable manner.

Their focus is on retaining a balance between supporting their economies and protecting local communities, heritage, and sites.

Uzbekistan, Kazakhstan and Tajikistan are the beneficiaries of the program.

Tapping into the rich visual history and the storytelling culture of the three countries was the obvious starting point for inspiration.

The aim of our design was to interlace the main elements that identify each country, together with their shared qualities.

We created three distinct kaleidoscopes, using a characteristic national symbol, accentuated by a palette inspired by the respective flag.

The arabesque-inspired forms came together in an inclusive design that celebrates all three cultures, while each country can retain a personalized part of visual identity for various applications.

Since most of the applications are used for communicational reasons, we decided to keep the overall design visually minimal.

The final result offers a plethora of applications, including the program’s website, printed material, banners, posters and more.

MEET
let's
A black and white headshot of Ioanna Drakaki she/her
Ioanna Drakaki
Head of Design - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 28772840
ioanna@lazysnail.design
COLLABS:
MEET
let's
A black and white headshot of Jannik Weylandt he/him
Jannik Weylandt
Managing Director - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 53852840
jannik@lazysnail.design
COLLABS:
MEET
let's
A black and white headshot of Maro Tsagkaraki she/her
Maro Tsagkaraki
Project Manager

Ainikolioti 6
GR - 71201 Heraklion
Greece


T +30 2810344750
maro@lazysnail.design
COLLABS:
Need our point of view? Let’s go through your needs in one insightful free hour.