Services
Year
2022
Client
Cyberlogic SA
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ServiceS
Year
2022
Client
Cyberlogic SA
A bold design for a company that innovates in tourism
Cyberlogic is a leading travel tech company digitizing and automating the workflow of DMCs* through innovative solutions and cutting edge technology.
A small company with great impact, they requested a design that communicates their vision, their focus on connectivity, and their aim to establish DMCs as major players in the global market.
*Destination Management Companies
Cyberlogic innovates, automates and connects. And our visual identity was designed to underline these values, while accommodating their plans for evolution on a global scale.
We opted for a dynamic identity which takes many forms.
Simple yet distinctive, the website is designed to ease user navigation. We took it upon ourselves to coordinate the whole body of content so as to effectively communicate their new strategy in a holistic manner.
The logo represents the monitor, the window, the frame, the complementary and interdependent nature of their digital products.
The featured palette presents a triadic color harmony that grants a vibrant visual impact. Combined with clear lines, the chosen tones underline the honesty, the transparency, and the clarity – all core values of the company.
Bold and slightly curvy, the typeface used further accentuates the company’s flexibility.
We worked with copywriters with an expertise in tourism, and developed a direct tone of voice that transmits a consistent and trustworthy communication, aimed at travel specialists.
We incorporated terminology, lingo, terms, definitions, and acronyms used in the industry so as to establish rapport with their audience, creating a sense of trust.
Always with the logo as our starting point we developed a set of additional icons which create a direct visual explanation of their multifaceted IT solutions.
Constantly evolving according to each implementation, while retaining a clear sense of unity, the dynamic visual identity was developed as well in various applications for administrative and promotional purposes.
Constantly evolving according to each implementation, while retaining a clear sense of unity, the dynamic visual identity was developed as well in various applications for administrative and promotional purposes.
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COLLABS:
Web development by: Marinos Variakakis | Photography by: Nikolas Leventakis
MEET
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Jannik Weylandt
Managing Director - Partner
Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark
T +45 53852840
Managing Director - Partner
Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark
T +45 53852840
jannik@lazysnail.design
COLLABS:
Web development by: Marinos Variakakis | Photography by: Nikolas Leventakis
MEET
let's
COLLABS:
Web development by: Marinos Variakakis | Photography by: Nikolas Leventakis
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