Services
Year
2017
Client
LCI lab, NTNU-Norwegian University of Science and Technology
awards
ServiceS
Year
2017
Client
LCI lab, NTNU-Norwegian University of Science and Technology
A logo design that constantly transforms
LCI is a scientific lab team connected to the NTNU, Norwegian University of Science and Technology. They combine input and perspectives from multiple scientific disciplines to develop new ways for humans to use interactive learning systems. A bit complicated, right?
One thing was certain, when LCI asked us for a logo, visual identity, and web design.
Keeping it simple was the way to go.
Since they combine several perspectives in their work, we followed the same approach and created multiple perception levels of the logo.
So depending on how you see it it transforms into a face, a human in front of a computer, a sensor, and the letter 'i' for "interaction". We opted for a vertical orientation of the brand name to make the logo look more fresh and dynamic.
One of our objectives was to connect the LCI logo with the NTNU. We opted for a color scheme which shares the same blue tone, while the complimentary yellow tint refers to innovation and the technological aspect of the project. So as to further accentuate the cutting edge character of LCI, we combined the structural elements of the logo with the photos that describe their research process.
The result is a simple yet powerful logo accompanied by a web design that communicates complex ideas through a robust visual language; minimal with a twist.
see relevant work
see relevant work
MEET
let's
Jannik Weylandt
Managing Director - Partner
Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark
T +45 53852840
Managing Director - Partner
Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark
T +45 53852840
jannik@lazysnail.design
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Don't forget to include the most significant information about you & your project, such as: Full Name / Company Name & domain / email / Country & your message about your request.
Don't forget to include the most significant information about you & your project, such as: Full Name / Company Name & domain / email / Country & your message about your request.
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