Services
Year
2017
Client
LCI lab, NTNU-Norwegian University of Science and Technology
awards
ServiceS
Year
2017
Client
LCI lab, NTNU-Norwegian University of Science and Technology
LCI is a scientific lab team connected to the NTNU, Norwegian University of Science and Technology, that combines input and perspectives from multiple scientific disciplines to develop new ways for humans to use interactive learning systems.
Sounds complicated!
So when they asked us for a logo, visual identity, and web design, we knew that keeping it simple was the right approach.
Since they combine several perspectives in their work, we thought it would be a good idea to create multiple perception levels of the logo: a face, a human in front of a computer, a sensor, and the letter 'i' for "interaction". The vertical orientation of the brand name makes the logo look more fresh and dynamic.
To connect the LCI logo with the NTNU, we chose colors sharing the same blue tone, while the yellow detail connotes innovation and the technological aspect of the project. To craft their visual identity and to display the cutting edge character of the scientific group, we combined the structural elements of the logo as well as the colored photos that describe the LCI’s research process.
The result is a simple yet powerful logo accompanied by a web design that communicates complex ideas for an innovative science lab team, through a robust, simple, and characteristic visual language; minimalism with a twist.
MEET
let's
Jannik Weylandt
Managing Director - Partner
Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark
T +45 53852840
Managing Director - Partner
Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark
T +45 53852840
jannik@lazysnail.design
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