Ena Karo

This very blend of raw nature and distinct geometry that characterizes Tinos was our starting point.

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We created a visual balance between the organic, natural look of the raw ingredients, and a sense of order through careful arrangement and distinct shapes.

The idea was to highlight our client's philosophy and maintain the connection between the finished product and the raw materials through geometric illustrations, where the ingredients seem molded into the soap’s shape.

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Naturally, we opted for a neutral palette with a grainy and textured feel. A key element is the white space that permeates the design, directly referencing the iconic Cycladic architecture.

We used the LCA methodology to assess the environmental impact of the product over its entire life cycle.

The packaging was crafted to leave a minimal carbon footprint and promote reuse and recycling.

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We came up with monomaterial choices, all thoroughly checked in terms of production, use, and afterlife, and just the right amount of packaging to protect the product while reducing waste and transport energy. This is why we designed foldable boxes that require no glue and are made of FSC, PEFC and Nordic Ecolabel certified paper, together with quality aluminum containers with easily removed labels.

The typographic composition on the inside of the boxes follows the playful language of the brand and encourages the consumers to reuse the containers or recycle them properly.

As for the Christmas specials, we differentiated the overall look with a dark blue background. We visually connected those products with the standard product line using compositions with geometric illustrations inspired by the products’ names and ingredients.