Year

2022

Client

Ena karo

awards

Winner of the IF Design Award 2022 Gold

Red dot 2022 packaging design

Pentawards Bronze 2022

Good Design Gold Winner 2022

Ena Karo, located in Tinos, Greece, is a small workshop that produces natural soaps and toiletries.

The brand follows ethical production practices and has an environmentally conscious mindset.



Ena Karo has been expanding and so have its goals and needs.

LAZY DOESN'T SHARE FOOD
LAZY DOESN'T SHARE FOOD
LAZY DOESN'T SHARE FOOD

We repositioned the brand, adjusting for its eco friendly mindset, growing production and future export plans.

The brand’s logo has grown to become recognizable and loved so we did not want to take this element away. The characteristic cycladic architecture is an inspiration for the brand’s owner, with the logo directly referring to Tinos’ traditional bird houses.

LAZY DOESN'T SHARE FOOD
LAZY DOESN'T SHARE FOOD
LAZY DOESN'T SHARE FOOD
LAZY DOESN'T SHARE FOOD
LAZY DOESN'T SHARE FOOD
LAZY DOESN'T SHARE FOOD
LAZY DOESN'T SHARE FOOD

We went after a visual balance between the organic natural look of the ingredients and a sense of order through careful arrangement and distinct shapes. The idea was to highlight our client's philosophy and maintain the connection between the finished product and the raw materials through geometric illustrations where the carefully selected ingredients seem molded into the soap’s shape.

We kept the color palette neutral with grainy and textured rendering completing the minimal design with lots of white space, another fundamental element of the cycladic architecture.

LAZY DOESN'T SHARE FOOD

We used the LCA methodology to assess the environmental impact of the product over its entire life cycle and design packaging that would allow us to be proud of our ecological footprint. We researched different solutions and went through the deficiencies of the previous packaging.

We came up with monomaterial choices, all thoroughly checked in terms of production, use and afterlife, and just the right amount of packaging to protect the product while reducing waste and transport energy. Our final choices for this particular case are foldable boxes that require no glue and are made of FSC, PEFC and Nordic Ecolabel certified paper together with quality aluminium containers with easily removed labels.

LAZY DOESN'T SHARE FOOD
LAZY DOESN'T SHARE FOOD

For the boxes’ inside we created a typographic composition that encourages customers to reuse the containers or recycle them properly.

For the boxes’ inside we created a typographic composition that encourages customers to reuse the containers or recycle them properly.

The brand’s product line has seasonal additions. When it came to the Christmas specials, we decided to differentiate the overall look with a dark blue background. We visually connected those products with the standard product line using compositions with geometric illustrations inspired by the products’ names.

MEET
let's
Ioanna Drakaki
Head of Design - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 28772840
ioanna@lazysnail.design
COLLABS:
Video by: Nikolas Leventakis
MEET
let's
Jannik Weylandt
Managing Director - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 53852840
jannik@lazysnail.design
COLLABS:
Video by: Nikolas Leventakis
MEET
let's
Maro Tsagkaraki
Project Manager

Ainikolioti 6
GR - 71201 Heraklion
Greece


T +30 2810344750
maro@lazysnail.design
COLLABS:
Video by: Nikolas Leventakis
Need our point of view? Let’s go through your needs in one insightful free hour.
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Year

2022

Client

Ena karo

awards

Winner of the IF Design Award 2022 Gold

Red dot 2022 packaging design

Pentawards Bronze 2022

Good Design Gold Winner 2022

Ena Karo, located in Tinos, Greece, is a small workshop that produces natural soaps and toiletries.

The brand follows ethical production practices and has an environmentally conscious mindset.



Ena Karo has been expanding and so have its goals and needs.

We repositioned the brand, adjusting for its eco friendly mindset, growing production and future export plans.

The brand’s logo has grown to become recognizable and loved so we did not want to take this element away. The characteristic cycladic architecture is an inspiration for the brand’s owner, with the logo directly referring to Tinos’ traditional bird houses.

We went after a visual balance between the organic natural look of the ingredients and a sense of order through careful arrangement and distinct shapes. The idea was to highlight our client's philosophy and maintain the connection between the finished product and the raw materials through geometric illustrations where the carefully selected ingredients seem molded into the soap’s shape.

We kept the color palette neutral with grainy and textured rendering completing the minimal design with lots of white space, another fundamental element of the cycladic architecture.

We used the LCA methodology to assess the environmental impact of the product over its entire life cycle and design packaging that would allow us to be proud of our ecological footprint. We researched different solutions and went through the deficiencies of the previous packaging.

We came up with monomaterial choices, all thoroughly checked in terms of production, use and afterlife, and just the right amount of packaging to protect the product while reducing waste and transport energy. Our final choices for this particular case are foldable boxes that require no glue and are made of FSC, PEFC and Nordic Ecolabel certified paper together with quality aluminium containers with easily removed labels.

For the boxes’ inside we created a typographic composition that encourages customers to reuse the containers or recycle them properly.

For the boxes’ inside we created a typographic composition that encourages customers to reuse the containers or recycle them properly.

The brand’s product line has seasonal additions. When it came to the Christmas specials, we decided to differentiate the overall look with a dark blue background. We visually connected those products with the standard product line using compositions with geometric illustrations inspired by the products’ names.

MEET
let's
Ioanna Drakaki
Head of Design - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 28772840
ioanna@lazysnail.design
COLLABS:
Video by: Nikolas Leventakis
MEET
let's
Jannik Weylandt
Managing Director - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 53852840
jannik@lazysnail.design
COLLABS:
Video by: Nikolas Leventakis
MEET
let's
Maro Tsagkaraki
Project Manager

Ainikolioti 6
GR - 71201 Heraklion
Greece


T +30 2810344750
maro@lazysnail.design
COLLABS:
Video by: Nikolas Leventakis
Need our point of view? Let’s go through your needs in one insightful free hour.
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Cookie Policy for more information.