B’lue Z-Ro is a water based drink created and distributed by Danone Universal Robina Beverages in the Philippines.

The product is a new addition to the company’s main water brand, B’lue. We designed the product’s visual identity.

B'lue Z-Ro is a calorie free and sugar free flavored water based drink. The product was created for those who aim at a healthier lifestyle, people who want to hydrate and enjoy water based drinks without sugar.

Among our design proposals the winner concept was that of “The island”. Our central idea was to create an island of flavor in the big blue, a perfect match to the Philippines’ geography that is the world’s fifth largest island country.

In this way, we kept the water as the main element of the design and created island illustrations for each flavor allowing the identity to be further developed for future additions.

B’lue Z-Ro is distributed across the Philippines in 330ml bottles in 2 flavors: apple & cucumber and pineapple & yogurt.

B’lue Z-Ro is distributed across the Philippines in 330ml bottles in 2 flavors: apple & cucumber and pineapple & yogurt.

MEET
let's
Ioanna Drakaki
Head of Design - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 28772840
ioanna@lazysnail.design
COLLABS:
MEET
let's
Jannik Weylandt
Managing Director - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 53852840
jannik@lazysnail.design
COLLABS:
MEET
let's
Maro Tsagkaraki
Project Manager

Ainikolioti 6
GR - 71201 Heraklion
Greece


T +30 2810344750
maro@lazysnail.design
COLLABS:
Need our point of view? Let’s go through your needs in one insightful free hour.
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B’lue Z-Ro is a water based drink created and distributed by Danone Universal Robina Beverages in the Philippines.

The product is a new addition to the company’s main water brand, B’lue. We designed the product’s visual identity.

B'lue Z-Ro is a calorie free and sugar free flavored water based drink. The product was created for those who aim at a healthier lifestyle, people who want to hydrate and enjoy water based drinks without sugar.

Among our design proposals the winner concept was that of “The island”. Our central idea was to create an island of flavor in the big blue, a perfect match to the Philippines’ geography that is the world’s fifth largest island country.

In this way, we kept the water as the main element of the design and created island illustrations for each flavor allowing the identity to be further developed for future additions.

B’lue Z-Ro is distributed across the Philippines in 330ml bottles in 2 flavors: apple & cucumber and pineapple & yogurt.

B’lue Z-Ro is distributed across the Philippines in 330ml bottles in 2 flavors: apple & cucumber and pineapple & yogurt.

MEET
let's
Ioanna Drakaki
Head of Design - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 28772840
ioanna@lazysnail.design
COLLABS:
MEET
let's
Jannik Weylandt
Managing Director - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 53852840
jannik@lazysnail.design
COLLABS:
MEET
let's
Maro Tsagkaraki
Project Manager

Ainikolioti 6
GR - 71201 Heraklion
Greece


T +30 2810344750
maro@lazysnail.design
COLLABS:
Need our point of view? Let’s go through your needs in one insightful free hour.
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Cookie Policy for more information.