Olimera Baked goods | Lazy snail Design

Services

#strategy

#naming

#visual identity

#packaging

Year

2017

Client

Savoidakis s.a.

awards

German Design Council Awards 2020

ServiceS

Year

2017

Client

Savoidakis s.a.

Savoidakis Bakery and Patisserie in Greece created a new baked goods range consisting of rusks, breadsticks, and cookies, with the purpose of selling them in grocery stores in Greece and abroad.

Guided by their philosophy of “extra fine is always on top of everything we do,” we were to name the new range, and develop the strategy, visual identity, and packaging design that could accommodate their ever expanding range of baked goods, while still achieving shelf standout.

The challenge consisted of creating a packaging design that was easily recognizable as a brand, yet still left plenty of room for different products to be introduced into the range.

‍

The products are easily combined with other food groups and can be consumed throughout the day, as part of breakfast or a meal, or as a midday snack. Using this as our starting point, we decided on the name Olimera, meaning ‘all day’ in Greek.
‍

We used the color white to resemble the wholesome and pure ingredients that the bakery uses in its products.

‍

We used light colors to connote the freshness associated with the bakery and handwritten typography to describe each product. This typography looks like a font family, but every character is handcrafted giving the packaging a personalized and homey feeling; it is also a clever way to differentiate among products within an ever expanding range and achieve shelf standout.

MEET

let's

Ioanna Drakaki
Head of Design - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark

T +45 28772840

ioanna@lazysnail.design

COLLABS:

Photography by: Yannis Fais

MEET

let's

Jannik Weylandt
‍Managing Director - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark

T +45 53852840

jannik@lazysnail.design

COLLABS:

Photography by: Yannis Fais

MEET

let's

Maro Tsagkaraki
Project Manager

Ainikolioti 6
GR - 71201 Heraklion
Greece

T +30 2810344750

maro@lazysnail.design

COLLABS:

Photography by: Yannis Fais

Need our point of view? Let’s go through your needs in one insightful free hour.

Let’s get together!

Please fill in the contact form and we will reach out to you. We can either arrange an online meeting or, even better, a face-to-face meetup.

Thank you! Your submission has been received!

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Let’s get together!

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Services

Year

2017

Client

Savoidakis s.a.

awards

German Design Council Awards 2020

ServiceS

Year

2017

Client

Savoidakis s.a.

Savoidakis Bakery and Patisserie in Greece created a new baked goods range consisting of rusks, breadsticks, and cookies, with the purpose of selling them in grocery stores in Greece and abroad.

Guided by their philosophy of “extra fine is always on top of everything we do,” we were to name the new range, and develop the strategy, visual identity, and packaging design that could accommodate their ever expanding range of baked goods, while still achieving shelf standout.

The challenge consisted of creating a packaging design that was easily recognizable as a brand, yet still left plenty of room for different products to be introduced into the range.

‍

The products are easily combined with other food groups and can be consumed throughout the day, as part of breakfast or a meal, or as a midday snack. Using this as our starting point, we decided on the name Olimera, meaning ‘all day’ in Greek.
‍

We used the color white to resemble the wholesome and pure ingredients that the bakery uses in its products.

‍

We used light colors to connote the freshness associated with the bakery and handwritten typography to describe each product. This typography looks like a font family, but every character is handcrafted giving the packaging a personalized and homey feeling; it is also a clever way to differentiate among products within an ever expanding range and achieve shelf standout.

CHARMIST

#visual id, #packaging

Forty Herbs

#visual id, #packaging

Ena karo

#visual id, #packaging

B'lue Z-RO

#visual id, #packaging

Spiros Kanakis

#visual id, #print, #packaging

Danone Actimel

#packaging

Greens n yellows

#visual id, #packaging

Buketo

#visual id, #packaging

Minoan spora

#visual id, #print, #packaging, #digital

Cretan Mythos

#visual id, #print, #packaging, #digital

Rhous winery

#visual id, #packaging

Bienna

#print, #packaging, #digital

Dear skin

#visual id, #packaging

J. F. Willumsen

#visual id, #print, #packaging

Tsatsakis SA

#visual id, #print, #packaging

see relevant work

CHARMIST

#visual id, #packaging

Forty Herbs

#visual id, #packaging

Ena karo

#visual id, #packaging

B'lue Z-RO

#visual id, #packaging

Spiros Kanakis

#visual id, #print, #packaging

Danone Actimel

#packaging

Greens n yellows

#visual id, #packaging

Buketo

#visual id, #packaging

see relevant work

MEET

let's

Ioanna Drakaki
Head of Design - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark
‍

T +45 28772840

ioanna@lazysnail.design

COLLABS:

Photography by: Yannis Fais

MEET

let's

Jannik Weylandt
Managing Director - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark

T +45 53852840

jannik@lazysnail.design

COLLABS:

Photography by: Yannis Fais

MEET

let's

Maro Tsagkaraki
Project Manager

Ainikolioti 6
GR - 71201 Heraklion
Greece

T +30 2810344750

maro@lazysnail.design

COLLABS:

Photography by: Yannis Fais

Need our point of view? Let’s go through your needs in one insightful free hour.

Let’s get together!

Please fill in the contact form and we will reach out to you. We can either arrange an online meeting or, even better, a face-to-face meetup.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Let’s get together!

>info@lazysnail.design

Deny Accept Privacy Preferences

The challenge consisted of creating a packaging design that was easily recognizable as a brand, yet still left plenty of room for different products to be introduced into the range.

‍

The products are easily combined with other food groups and can be consumed throughout the day, as part of breakfast or a meal, or as a midday snack. Using this as our starting point, we decided on the name Olimera, meaning ‘all day’ in Greek.
‍

We used the color white to resemble the wholesome and pure ingredients that the bakery uses in its products.

CONTACT

The challenge consisted of creating a packaging design that was easily recognizable as a brand, yet still left plenty of room for different products to be introduced into the range.

‍

The products are easily combined with other food groups and can be consumed throughout the day, as part of breakfast or a meal, or as a midday snack. Using this as our starting point, we decided on the name Olimera, meaning ‘all day’ in Greek.
‍

We used the color white to resemble the wholesome and pure ingredients that the bakery uses in its products.

CONTACT

The challenge consisted of creating a packaging design that was easily recognizable as a brand, yet still left plenty of room for different products to be introduced into the range.

‍

The products are easily combined with other food groups and can be consumed throughout the day, as part of breakfast or a meal, or as a midday snack. Using this as our starting point, we decided on the name Olimera, meaning ‘all day’ in Greek.‍

We used the color white to resemble the wholesome and pure ingredients that the bakery uses in its products.

CONTACT

The challenge consisted of creating a packaging design that was easily recognizable as a brand, yet still left plenty of room for different products to be introduced into the range.

‍

The products are easily combined with other food groups and can be consumed throughout the day, as part of breakfast or a meal, or as a midday snack. Using this as our starting point, we decided on the name Olimera, meaning ‘all day’ in Greek.‍

We used the color white to resemble the wholesome and pure ingredients that the bakery uses in its products.

CONTACT

The products are easily combined with other food groups and can be consumed throughout the day, as part of breakfast or a meal, or as a midday snack. Using this as our starting point, we decided on the name Olimera, meaning ‘all day’ in Greek.
‍

The products are easily combined with other food groups and can be consumed throughout the day, as part of breakfast or a meal, or as a midday snack. Using this as our starting point, we decided on the name Olimera, meaning ‘all day’ in Greek.
‍