Year

2017

Client

Savoidakis s.a.

awards

German Design Council Awards 2020

Year

2017

Client

Savoidakis s.a.

Product packaging that feels like home

Savoidakis Bakery and Patisserie joined forces in creating a new baked goods range.

And it was our task to design the visual identity of these delicious products so that they would stand out on the shelf in grocery stores in Greece and abroad.

Guided by their philosophy of “quality comes first, no matter what we do” we were to name the new range, develop the strategy, visual identity, positioning, and packaging design that could accommodate their ever expanding range of baked goods.

So the challenge was to create a packaging design that would be easily recognizable as a brand, yet would still leave plenty of room for different products to be introduced into the range.



Olimera means “all day” in Greek.

It stands for the fact that these products can be consumed at any point, as part of breakfast or a meal, or as a midday snack.

Dressed in white, the primary choice of color signifies the wholesome and pure ingredients used in the products.

We added a light color palette to further accentuate the freshness associated with the bakery.

The key to our branding approach is the handwritten typography style.

Every single character is handcrafted, giving the packaging a personalized and homey feeling, while also differentiating among products within an ever expanding range and achieving shelf standout.

MEET
let's
Ioanna Drakaki
Head of Design - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 28772840
ioanna@lazysnail.design
COLLABS:
Photography by: Yannis Fais
MEET
let's
Jannik Weylandt
Managing Director - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 53852840
jannik@lazysnail.design
COLLABS:
Photography by: Yannis Fais
MEET
let's
Maro Tsagkaraki
Project Manager

Ainikolioti 6
GR - 71201 Heraklion
Greece


T +30 2810344750
maro@lazysnail.design
COLLABS:
Photography by: Yannis Fais
Need our point of view? Let’s go through your needs in one insightful free hour.
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Year

2017

Client

Savoidakis s.a.

awards

German Design Council Awards 2020

Year

2017

Client

Savoidakis s.a.

Product packaging that feels like home

Savoidakis Bakery and Patisserie joined forces in creating a new baked goods range.

And it was our task to design the visual identity of these delicious products so that they would stand out on the shelf in grocery stores in Greece and abroad.

Guided by their philosophy of “quality comes first, no matter what we do” we were to name the new range, develop the strategy, visual identity, positioning, and packaging design that could accommodate their ever expanding range of baked goods.

So the challenge was to create a packaging design that would be easily recognizable as a brand, yet would still leave plenty of room for different products to be introduced into the range.



Olimera means “all day” in Greek.

It stands for the fact that these products can be consumed at any point, as part of breakfast or a meal, or as a midday snack.

Dressed in white, the primary choice of color signifies the wholesome and pure ingredients used in the products.

We added a light color palette to further accentuate the freshness associated with the bakery.

The key to our branding approach is the handwritten typography style.

Every single character is handcrafted, giving the packaging a personalized and homey feeling, while also differentiating among products within an ever expanding range and achieving shelf standout.

MEET
let's
Ioanna Drakaki
Head of Design - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 28772840
ioanna@lazysnail.design
COLLABS:
Photography by: Yannis Fais
MEET
let's
Jannik Weylandt
Managing Director - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 53852840
jannik@lazysnail.design
COLLABS:
Photography by: Yannis Fais
MEET
let's
Maro Tsagkaraki
Project Manager

Ainikolioti 6
GR - 71201 Heraklion
Greece


T +30 2810344750
maro@lazysnail.design
COLLABS:
Photography by: Yannis Fais
Need our point of view? Let’s go through your needs in one insightful free hour.
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Cookie Policy for more information.