Year

2017

Client

Savoidakis s.a.

awards

German Design Council Awards 2020

Year

2017

Client

Savoidakis s.a.

Savoidakis Bakery and Patisserie in Greece created a new baked goods range consisting of rusks, breadsticks, and cookies, with the purpose of selling them in grocery stores in Greece and abroad.



Guided by their philosophy of “extra fine is always on top of everything we do,” we were to name the new range, and develop the strategy, visual identity, and packaging design that could accommodate their ever expanding range of baked goods, while still achieving shelf standout.

The challenge consisted of creating a packaging design that was easily recognizable as a brand, yet still left plenty of room for different products to be introduced into the range.



The products are easily combined with other food groups and can be consumed throughout the day, as part of breakfast or a meal, or as a midday snack. Using this as our starting point, we decided on the name Olimera, meaning ‘all day’ in Greek.


We used the color white to resemble the wholesome and pure ingredients that the bakery uses in its products.

We used light colors to connote the freshness associated with the bakery and handwritten typography to describe each product. This typography looks like a font family, but every character is handcrafted giving the packaging a personalized and homey feeling; it is also a clever way to differentiate among products within an ever expanding range and achieve shelf standout.

MEET
let's
Ioanna Drakaki
Head of Design - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 28772840
ioanna@lazysnail.design
COLLABS:
Photography by: Yannis Fais
MEET
let's
Jannik Weylandt
Managing Director - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 53852840
jannik@lazysnail.design
COLLABS:
Photography by: Yannis Fais
MEET
let's
Maro Tsagkaraki
Project Manager

Ainikolioti 6
GR - 71201 Heraklion
Greece


T +30 2810344750
maro@lazysnail.design
COLLABS:
Photography by: Yannis Fais
Need our point of view? Let’s go through your needs in one insightful free hour.
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Year

2017

Client

Savoidakis s.a.

awards

German Design Council Awards 2020

Year

2017

Client

Savoidakis s.a.

Savoidakis Bakery and Patisserie in Greece created a new baked goods range consisting of rusks, breadsticks, and cookies, with the purpose of selling them in grocery stores in Greece and abroad.



Guided by their philosophy of “extra fine is always on top of everything we do,” we were to name the new range, and develop the strategy, visual identity, and packaging design that could accommodate their ever expanding range of baked goods, while still achieving shelf standout.

The challenge consisted of creating a packaging design that was easily recognizable as a brand, yet still left plenty of room for different products to be introduced into the range.



The products are easily combined with other food groups and can be consumed throughout the day, as part of breakfast or a meal, or as a midday snack. Using this as our starting point, we decided on the name Olimera, meaning ‘all day’ in Greek.


We used the color white to resemble the wholesome and pure ingredients that the bakery uses in its products.

We used light colors to connote the freshness associated with the bakery and handwritten typography to describe each product. This typography looks like a font family, but every character is handcrafted giving the packaging a personalized and homey feeling; it is also a clever way to differentiate among products within an ever expanding range and achieve shelf standout.

MEET
let's
Ioanna Drakaki
Head of Design - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 28772840
ioanna@lazysnail.design
COLLABS:
Photography by: Yannis Fais
MEET
let's
Jannik Weylandt
Managing Director - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 53852840
jannik@lazysnail.design
COLLABS:
Photography by: Yannis Fais
MEET
let's
Maro Tsagkaraki
Project Manager

Ainikolioti 6
GR - 71201 Heraklion
Greece


T +30 2810344750
maro@lazysnail.design
COLLABS:
Photography by: Yannis Fais
Need our point of view? Let’s go through your needs in one insightful free hour.
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Cookie Policy for more information.