The project specifically involved redesigning the fruit illustrations and compositions on the pickup carton box and the labels of individual Actimel shots.
A vast amount of drafts and illustrations were created to fit the iconic brand's new positioning. We went with fruit designs that met the fine balance between illustration and realistic drawing.
Over 40 different drawings of strawberries were made to reach the right balance between illustration and fruit representation.
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The project specifically involved redesigning the fruit illustrations and compositions on the pickup carton box and the labels of individual Actimel shots.
A vast amount of drafts and illustrations were created to fit the iconic brand's new positioning. We went with fruit designs that met the fine balance between illustration and realistic drawing.
Over 40 different drawings of strawberries were made to reach the right balance between illustration and fruit representation.
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Cookie Policy for more information.