Services
Year
2016
Client
Evercrete SA
awards
ServiceS
Year
2016
Client
Evercrete SA
There’s just something special about that first whiff of a freshly opened bottle of pure extra virgin olive oil.
When Cretan Mythos asked us to help them rebrand and relaunch their range of olive oils produced in Crete, it didn’t take long for us to jump aboard.
Our primary source of inspiration came from the archetype of the village, where the olive oil is produced just like they did in the old times; pure, authentic, and naturally delicious.
From one product category to another, the packaging tells the story of how the oil gets from the olive tree to become a nutritious condiment.
The story starts with the PGI and PDO olive oil in the Cretan villages, depicted by the famous landmarks of each area. From there, we see the people of the town involved in the traditional production process representing the classic and organic olive oil. Lastly, for the infused SKUs, balsamic vinegar, and vinaigrette sauces, illustrations of characteristic Cretan herbs and other ingredients give you a visual hint of what you can expect to taste.
To capture the rawness of Cretan rural life, we used the engraving technique, visually hinting at the ‘back to the roots’ style of olive oil production.
The color white is ever present on all of the packagings to connote the purity of the products. As for the logo, we used an element of Minoan art, the lily, in the backdrop of the characteristic brown of the ceramics of the era.
The result is a fresh packaging design that tells a story and communicates pure products and the love for olive oil.
MEET
let's
Jannik Weylandt
Managing Director - Partner
Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark
T +45 53852840
Managing Director - Partner
Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark
T +45 53852840
jannik@lazysnail.design
COLLABS:
Photography by: Jannik Weylandt
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