Client
Forty Herbs
location
Greece
Year
2022
Services
awards
client
Forty Herbs
location
Greece
year
2022
ServiceS
Forty Herbs
An ancient remedy receives a branding makeover
For centuries, a mix of forty kinds of herbs and greens was used in Crete as a natural remedy for all kinds of diseases. In fact, it was believed to prolong life.
Forty Herbs revisits this tradition and creates a product that blends old-fashioned wisdom with a contemporary lifestyle.
Our task was to design the branding for their drinkable botanical extracts, telling both their story and the story of this ancient healthy practice.
With respect for the lasting wisdom of tradition, Forty Herbs presents a blend of nine organic native herbs, preserving their natural characteristics in taste, aroma and colour, with no additives, sugar, sweeteners or preservatives.
Right before bottling, a touch of carbonation adds sparkle to this special drinking experience.
It’s all about this bubbly feeling. Concept-wise, we focused on the mouthfeel Forty Herbs gives you: healthy, playful and fizzy, illustrated in a vintage style with a contemporary sense of humour.
Different characters, from indigenous animals to mythical creatures, symbolise the tea’s scrumptious taste and health benefits.
Following the company’s export plans, Forty Herbs’ labels host different creatures and characters from different geographical regions.
Our very first label reflects the island of Crete, the land of origin of the Forty Herbs recipe. And it couldn’t be anything else than the kri-kri, Capra aegagrus creticus, a wild goat found only in Crete.
One of the key characters that our labels host is the Green Man, a legendary being that represents the celebration of new life.
Present in many cultures around the world, he is a symbol of rebirth. Here, he comes bearing herbs as our tribute to nature, spring and healthy living.
One of the key characters that our labels host is the Green Man, a legendary being that represents the celebration of new life.
Present in many cultures around the world, he is a symbol of rebirth. Here, he comes bearing herbs as our tribute to nature, spring and healthy living.
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MEET
let's
Jannik Weylandt
Managing Director - Partner
Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark
T +45 53852840
Managing Director - Partner
Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark
T +45 53852840
jannik@lazysnail.design
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