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Branding for a beer that just hits different!
Science never ceases to amaze us. Beer never ceases to please us.
Meet the combination of those two!
EvodiaBio, based in Copenhagen, Denmark is a bio industrial company creating natural, sustainable aromas and flavors. With attention to detail and out-of-the-box thinking, this new project brings a sustainable, fresh perspective on beer production. And we approached the design in very much the same philosophy.
Using disruptive yeast based technology, the company focuses on supplying the food and beverage industry with aromas that elevate the tasting experience.
Given that traditional hop farming consumes large amounts of water and has a high CO2 footprint, EvodiaBio is not only enhancing non-alcoholic beer but, using science, they do so in a sustainable manner.
Evodia recently received funding support from the Bio Innovation Institute, a Novo Nordisk Foundation Initiative.
Evodia is the Greek word for fragrance.
We wanted a strong logo that mirrors the ethereal nature of an aroma while honoring the solid scientific background of this innovative enterprise.
Our design is a bold curve that reminisces both the form of the DNA helix and the graphic illustration of the sense of smell. The visual branding is framed by custom iconography, not only matching the brand’s needs but also narrating the production process as well as the products’ special characteristics and properties.
The applications of Evodia’s include website design, promotional material and stationery.
We chose a color palette of blueish purple and green hues, referencing the scientific nature of the project.
Last but not least, we were entrusted with creating their very first product logo, Yops. The inspiration lies in the characteristic shape of yeast cells forming the letter Y.
Last but not least, we were entrusted with creating their very first product logo, Yops. The inspiration lies in the characteristic shape of yeast cells forming the letter Y.