Year

2021

Client

The Happier Co, Finland

awards
Year

2021

Client

The Happier Co, Finland

An inclusive fashion brand meets our sustainable approach to branding

How can fashion make you Happier? This brand in Finland might just have the answer.

With options for women and children they are determined to encourage and excite people to make better, more sustainable choices when it comes to fashion.

We gladly accepted the task of designing the company's logo and visual identity.

We dove deep into the brand’s strategy and philosophy and provided design guidance that would make for a visually pleasing, highly functional website.

For the logo design, we played around with the Pangram Typeface, altering the letters and creating a new look that gives the feeling of browsing through a wardrobe.

We used a set of cropped shapes out of the logo in order to create a recognizable and crisp pattern. These elements were then implemented in multiple applications such as packaging and stationery, visually unifying the branding aspects and always referring back to the core identity in a subtle manner.

The nude palette refers to the various skin tones while simultaneously allowing the products to pop.

What is more, we crafted a family of icons that are fully integrated into the store’s aesthetics and inform the customers about the products’ specifications and general characteristics.

Certain guidelines set by Happier pushed us further into thinking outside the box and creating a set of bespoke solutions on the visual aspect.

Once we reached a decision on the content flow and the overall look, a Shopify PLUS Partner took over for the theme customization development.


The carefully cropped photographs, the custom iconography and the voluptuous, bold design shapes came together in a distinct visual identity.

Referencing the values of the company we created the signature…happier look.

The carefully cropped photographs, the custom iconography and the voluptuous, bold design shapes came together in a distinct visual identity.

Referencing the values of the company we created the signature…happier look.

MEET
let's
Ioanna Drakaki
Head of Design - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 28772840
ioanna@lazysnail.design
COLLABS:
Shopify development by: D.TAILS
MEET
let's
Jannik Weylandt
Managing Director - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 53852840
jannik@lazysnail.design
COLLABS:
Shopify development by: D.TAILS
MEET
let's
Maro Tsagkaraki
Project Manager

Ainikolioti 6
GR - 71201 Heraklion
Greece


T +30 2810344750
maro@lazysnail.design
COLLABS:
Shopify development by: D.TAILS
Need our point of view? Let’s go through your needs in one insightful free hour.
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Cookie Policy for more information.
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Year

2021

Client

The Happier Co, Finland

awards
Year

2021

Client

The Happier Co, Finland

An inclusive fashion brand meets our sustainable approach to branding

How can fashion make you Happier? This brand in Finland might just have the answer.

With options for women and children they are determined to encourage and excite people to make better, more sustainable choices when it comes to fashion.

We gladly accepted the task of designing the company's logo and visual identity.

We dove deep into the brand’s strategy and philosophy and provided design guidance that would make for a visually pleasing, highly functional website.

For the logo design, we played around with the Pangram Typeface, altering the letters and creating a new look that gives the feeling of browsing through a wardrobe.

We used a set of cropped shapes out of the logo in order to create a recognizable and crisp pattern. These elements were then implemented in multiple applications such as packaging and stationery, visually unifying the branding aspects and always referring back to the core identity in a subtle manner.

The nude palette refers to the various skin tones while simultaneously allowing the products to pop.

What is more, we crafted a family of icons that are fully integrated into the store’s aesthetics and inform the customers about the products’ specifications and general characteristics.

Certain guidelines set by Happier pushed us further into thinking outside the box and creating a set of bespoke solutions on the visual aspect.

Once we reached a decision on the content flow and the overall look, a Shopify PLUS Partner took over for the theme customization development.


The carefully cropped photographs, the custom iconography and the voluptuous, bold design shapes came together in a distinct visual identity.

Referencing the values of the company we created the signature…happier look.

The carefully cropped photographs, the custom iconography and the voluptuous, bold design shapes came together in a distinct visual identity.

Referencing the values of the company we created the signature…happier look.

MEET
let's
Ioanna Drakaki
Head of Design - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 28772840
ioanna@lazysnail.design
COLLABS:
Shopify development by: D.TAILS
MEET
let's
Jannik Weylandt
Managing Director - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 53852840
jannik@lazysnail.design
COLLABS:
Shopify development by: D.TAILS
MEET
let's
Maro Tsagkaraki
Project Manager

Ainikolioti 6
GR - 71201 Heraklion
Greece


T +30 2810344750
maro@lazysnail.design
COLLABS:
Shopify development by: D.TAILS
Need our point of view? Let’s go through your needs in one insightful free hour.
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Cookie Policy for more information.