Client
The Happier Co, Finland
location
Finland
Year
2021
Services
awards
client
The Happier Co, Finland
location
Finland
year
2021
ServiceS
The Happier
An inclusive fashion brand meets our sustainable approach to branding
How can fashion make you Happier? This brand in Finland might just have the answer.
With options for women and children, The Happier Co is determined to encourage and excite people to make better, more sustainable choices when it comes to fashion.
We gladly accepted the task of designing the company’s logo and visual identity.
We dove deep into the brand’s strategy and philosophy and provided design guidance for a visually pleasing, highly functional website.
For the logo, we created a visual language that feels like browsing through a wardrobe: layered, tactile and full of choice.
We used a set of cropped shapes from the logo to create a recognisable, crisp pattern. These elements were then implemented across applications such as packaging and stationery, visually unifying the brand while always referring back to the core identity in a subtle way.
The nude palette refers to various skin tones while allowing the products to pop.
What’s more, we crafted a family of icons fully integrated into the e-commerce experience, helping customers understand product specifications and key characteristics.
Certain guidelines set by Happier pushed us to think beyond the obvious and create bespoke visual solutions.
Once we reached a decision on the content flow and overall look, a Shopify Plus Partner took over the theme customisation and development.
The carefully cropped photographs, custom iconography and bold, voluptuous design shapes came together in a distinct visual identity.
Referencing the values of the company, we created the signature… happier look.
The carefully cropped photographs, custom iconography and bold, voluptuous design shapes came together in a distinct visual identity.
Referencing the values of the company, we created the signature… happier look.
TESTI
MONIALS
MONIALS
TESTIMONIALS
Anni Honkaniemi
Co-founder, Partner, The Happier
Retail, Helsinki, Finland / Jul 23, 2021
"They created a unique visual identity that appeals to our customers and brands."
Lazy snail Design suggested a comprehensive approach to the client's market study, concept, and visual identity.They came up with a new brand identity that helped the client achieve their sales targets for their first operating month. Moreover, the vendor provided an agile and easy workflow.
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MEET
let's
Jannik Weylandt
Managing Director - Partner
Rosenvængets Allé 11, 1.
2100 København Ø
Denmark
T +45 53852840
Managing Director - Partner
Rosenvængets Allé 11, 1.
2100 København Ø
Denmark
T +45 53852840
jannik@lazysnail.design
COLLABS:
Shopify development by: D.TAILS
