Client
The Happier Co, Finland
location
Finland
Year
2021
Services
awards
client
The Happier Co, Finland
location
Finland
year
2021
ServiceS
An inclusive fashion brand meets our sustainable approach to branding
How can fashion make you Happier? This brand in Finland might just have the answer.
With options for women and children they are determined to encourage and excite people to make better, more sustainable choices when it comes to fashion.
We gladly accepted the task of designing the company's logo and visual identity.
We dove deep into the brand’s strategy and philosophy and provided design guidance that would make for a visually pleasing, highly functional website.
For the logo design, we played around with the Pangram Typeface, altering the letters and creating a new look that gives the feeling of browsing through a wardrobe.
We used a set of cropped shapes out of the logo in order to create a recognizable and crisp pattern. These elements were then implemented in multiple applications such as packaging and stationery, visually unifying the branding aspects and always referring back to the core identity in a subtle manner.
The nude palette refers to the various skin tones while simultaneously allowing the products to pop.
What is more, we crafted a family of icons that are fully integrated into the store’s aesthetics and inform the customers about the products’ specifications and general characteristics.
Certain guidelines set by Happier pushed us further into thinking outside the box and creating a set of bespoke solutions on the visual aspect.
Once we reached a decision on the content flow and the overall look, a Shopify PLUS Partner took over for the theme customization development.
The carefully cropped photographs, the custom iconography and the voluptuous, bold design shapes came together in a distinct visual identity.
Referencing the values of the company we created the signature…happier look.
The carefully cropped photographs, the custom iconography and the voluptuous, bold design shapes came together in a distinct visual identity.
Referencing the values of the company we created the signature…happier look.
TESTI
MONIALS
MONIALS
TESTIMONIALS
Anni Honkaniemi
Co-founder, Partner, The Happier
Retail, Helsinki, Finland / Jul 23, 2021
"They created a unique visual identity that appeals to our customers and brands."
Lazy snail Design suggested a comprehensive approach to the client's market study, concept, and visual identity.They came up with a new brand identity that helped the client achieve their sales targets for their first operating month. Moreover, the vendor provided an agile and easy workflow.
see relevant work
see relevant work
MEET
let's
Jannik Weylandt
Managing Director - Partner
Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark
T +45 53852840
Managing Director - Partner
Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark
T +45 53852840
jannik@lazysnail.design
COLLABS:
Shopify development by: D.TAILS
Let’s get together!
Please send us an email and we will reach out to you. We can either arrange an online meeting or, even better, a face-to-face meetup.
Don't forget to include the most significant information about you & your project, such as: Full Name / Company Name & domain / email / Country & your message about your request.
Don't forget to include the most significant information about you & your project, such as: Full Name / Company Name & domain / email / Country & your message about your request.
