Services
Year
2021
Client
Objekto, Poland
awards
ServiceS
Year
2021
Client
Objekto, Poland
A visual identity for the FinTech industry.
Objekto was created with one thought in mind. Top management in most businesses is arduous but doesn’t have to be. In fact, it can be quite simple. The platform was created to streamline processes in the workplace and enable effective communication.
Our visual strategy was conceived to serve their purpose, creating an intuitive setup that the user can navigate easily.
The platform offers a variety of management solutions tailored to chain businesses and franchises. Just like Objekto, the logo we designed is multifaceted and serves many uses in the brand identity.
With a carefully chosen, vibrant palette, and a set of instantly recognizable symbols and icons, our focus remained on the user. A collection of vector animations with complete storyboards and various scenarios were created, showcasing the interaction through the platform and the extent of functions it can assist with. Each artwork, designed within a rhombus frame on a grid, features scenes with a three-quarter perspective, directly referencing the logo design.
Together with the core visual identity we created a full set of infographics, icons, and illustrations, which keep the platform experience pleasant and straightforward. Simplification is not that simple. That’s why our approach was to create an environment that the user recognizes as familiar but remains crisp, clear, and contemporary throughout his journey.
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MEET
let's
Jannik Weylandt
Managing Director - Partner
Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark
T +45 53852840
Managing Director - Partner
Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark
T +45 53852840
jannik@lazysnail.design
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