Services
Year
2023
Client
Charmist
awards
ServiceS
Year
2023
Client
Charmist
Metamorphosis
The concept of transformation
The idea for the product itself was a new take on healthy cocktail mixers with recipes inspired by four popular cocktails.
Incorporating elements by art deco and the American 30's, the brand acquired a heavy vintage yet playful character. The illustrations imitate that eras’ lino printing, hence allowing for additional edge and mystique.
The winner proposal was based on the concept of metamorphosis. Charmist is this magus character, who takes animal forms, revealed as the label unwraps. Silk printed on the bottle are the unique patterns of the various figures showing the transformation from animal to human. Each animal is designed drawing by the origin of the cocktail.
MEET
let's
Jannik Weylandt
Managing Director - Partner
Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark
T +45 53852840
Managing Director - Partner
Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark
T +45 53852840
jannik@lazysnail.design
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