Year

2023

Client

Charmist

awards
Year

2023

Client

Charmist

Metamorphosis

The concept of transformation 

The idea for the product itself was a new take on healthy cocktail mixers with recipes inspired by four popular cocktails.

Incorporating elements by art deco and the American 30's, the brand acquired a heavy vintage yet playful character. The illustrations imitate that eras’ lino printing, hence allowing for additional edge and mystique.

The winner proposal was based on the concept of metamorphosis. Charmist is this magus character, who takes animal forms, revealed as the label unwraps. Silk printed on the bottle are the unique patterns of the various figures showing the transformation from animal to human. Each animal is designed drawing by the origin of the cocktail.



MEET
let's
Ioanna Drakaki
Head of Design - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 28772840
ioanna@lazysnail.design
COLLABS:
MEET
let's
Jannik Weylandt
Managing Director - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 53852840
jannik@lazysnail.design
COLLABS:
MEET
let's
Maro Tsagkaraki
Project Manager

Ainikolioti 6
GR - 71201 Heraklion
Greece


T +30 2810344750
maro@lazysnail.design
COLLABS:
Need our point of view? Let’s go through your needs in one insightful free hour.
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Cookie Policy for more information.
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Year

2023

Client

Charmist

awards
Year

2023

Client

Charmist

Metamorphosis

The concept of transformation 

The idea for the product itself was a new take on healthy cocktail mixers with recipes inspired by four popular cocktails.

Incorporating elements by art deco and the American 30's, the brand acquired a heavy vintage yet playful character. The illustrations imitate that eras’ lino printing, hence allowing for additional edge and mystique.

The winner proposal was based on the concept of metamorphosis. Charmist is this magus character, who takes animal forms, revealed as the label unwraps. Silk printed on the bottle are the unique patterns of the various figures showing the transformation from animal to human. Each animal is designed drawing by the origin of the cocktail.



MEET
let's
Ioanna Drakaki
Head of Design - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 28772840
ioanna@lazysnail.design
COLLABS:
MEET
let's
Jannik Weylandt
Managing Director - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 53852840
jannik@lazysnail.design
COLLABS:
MEET
let's
Maro Tsagkaraki
Project Manager

Ainikolioti 6
GR - 71201 Heraklion
Greece


T +30 2810344750
maro@lazysnail.design
COLLABS:
Need our point of view? Let’s go through your needs in one insightful free hour.
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Cookie Policy for more information.