The idea for the product itself was a new take on healthy cocktail mixers with recipes inspired by four popular cocktails.
Incorporating elements by art deco and the American 30's, the brand acquired a heavy vintage yet playful character. The illustrations imitate that eras’ lino printing, hence allowing for additional edge and mystique.
The winner proposal was based on the concept of metamorphosis. Charmist is this magus character, who takes animal forms, revealed as the label unwraps. Silk printed on the bottle are the unique patterns of the various figures showing the transformation from animal to human. Each animal is designed drawing by the origin of the cocktail.
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The idea for the product itself was a new take on healthy cocktail mixers with recipes inspired by four popular cocktails.
Incorporating elements by art deco and the American 30's, the brand acquired a heavy vintage yet playful character. The illustrations imitate that eras’ lino printing, hence allowing for additional edge and mystique.
The winner proposal was based on the concept of metamorphosis. Charmist is this magus character, who takes animal forms, revealed as the label unwraps. Silk printed on the bottle are the unique patterns of the various figures showing the transformation from animal to human. Each animal is designed drawing by the origin of the cocktail.
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Cookie Policy for more information.