Services
Year
2015
Client
Rhous winery
awards
ServiceS
Year
2015
Client
Rhous winery
Explorers, adventurers, and brave heroes, took over our wine rebranding
The Tamiolakis winery was already enjoying recognition in Crete when they contacted us. At the time, the second generation of passionate winemakers was about to take on the family business.
Maria and Dimitris traveled the world, exploring destination after destination and technique after technique in winemaking, before coming back to Crete to implement the knowledge of their adventures.
Our task was daunting.
We were to rebrand an already known winery, with the purpose of increasing sales and recognition, while telling a story that reflects the values of the two up and coming winemakers.
Rhous, the ancient Greek word for flow and the continuous progression of things came naturally. To visualize this concept and to illustrate the 15-year history of the winery, we used the characteristic ligature ȣ of the Greek letters o and u.
Our labels became home to explorers who’ve left their mark on history. Our challenge was to identify explorers that would not only tell their own stories but could also represent Dimitris’s and Maria’s paths.
We opted for a statuesque technique in illustration which would lend authority to the visual result while maintaining a connection with brave, bold men and women of the past.
To its core, this packaging is a story of love and adventure.
Rhous White is symbolic of Dimitris’s path from north to south. To tell this story, we chose Captain James Cook, one of the first explorers to cross the Antarctic circle.
Rhous Rose symbolizes Maria’s path from east to west and back. And is told through the story of Jeanne Baret, the first woman (while disguised as a man) to circumnavigate the globe.
Rhous Red narrates the adventures of Martin and Osa Johnson, an American couple who studied East and Central Africa, and the South Pacific Islands.
This symbolizes the coming together of our young winemakers from Bordeaux to Houdetsi, as well as their passion for exploring the qualities of indigenous varieties, and the expression of international ones in the unique terrain of Crete.
As they say, true love conquers all.
Rhous winery increased its sales by 30% in Greece and by 100% abroad, penetrating seven new markets, just a couple of months after the rebranding.
The labels of the remaining sub brands of the winery, Skipper, Ahinos and Ekti Ekdossi, are applications of the new corporate identity.
see relevant work
see relevant work
MEET
let's
Jannik Weylandt
Managing Director - Partner
Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark
T +45 53852840
Managing Director - Partner
Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark
T +45 53852840
jannik@lazysnail.design
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