Greens & Yellows

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Close-up of zucchini flowers in green and golden-orange, filling the frame — Greens & Yellows by Lazy snail Design

Services

#brand creation

#strategy

#naming

#packaging innovation

#photorealistic illustration

Year

2019

Client

Kiriakaki Antonia S.A.

awards

Red dot award 2020 packaging design
‍

Pentawards bronze 2020

Client

Kiriakaki Antonia S.A.

location

Greece

Year

2019

ServiceS

photorealistic illustration

Here's a work that sparks some positive thinking for the future.
‍

Greens & Yellows is a new range of frozen vegan meals produced in Crete, while intended to be exported as well. Based on a traditional recipe, it combines the past with the future via the absolutely relevant notion of sustaining the environment and its natural resources through our lifestyle.

‍

We were tasked with developing the strategy, name, visual identity, and packaging design of the new range.

Inspired by the natural ingredients abound in the Cretan landscape, we built the brand around the concepts of nature, innocence, and honesty. The brand and packaging design aim to resemble a typical Cretan experience- having your meal served straight after collection, sometimes by the farmer himself. Going for mouthwatering realism and eye catching colors, we used two illustration techniques: the photorealistic part for the product & fork and the vector art for the natural background of each bite. In naming the range of products, we wanted something that was both contemporary and visually connected to the actual meals. In order to give the logo an extra ‘pop’ touch, we opted for handmade lettering.
‍

What we eat is a major component of our personal ecological footprint and reducing meat consumption can induce major change.

So eat your greens! And yellows :)

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see relevant work

see relevant work

MEET

let's

Ioanna Drakaki
Head of Design - Partner

Rosenvængets Allé 11, 1.
2100 København Ø
Denmark
‍

T +45 2877 2840

ioanna@lazysnail.design

COLLABS:

MEET

let's

Jannik Weylandt
Managing Director - Partner

Rosenvængets Allé 11, 1.
2100 København Ø
Denmark

T +45 5385 2840

jannik@lazysnail.design

COLLABS:

MEET

let's

Maro Tsagkaraki
Project Manager

Geroulanou 2
71409 Heraklion
Greece

T +30 2810 344 750

maro@lazysnail.design

COLLABS:

Need our point of view? Let’s go through your needs in one insightful free hour.

Greens n yellows

Greens & Yellows

Here's a work that sparks some positive thinking for the future.‍

Greens & Yellows is a new range of frozen vegan meals produced in Crete, while intended to be exported as well. Based on a traditional recipe, it combines the past with the future via the absolutely relevant notion of sustaining the environment and its natural resources through our lifestyle.

‍

We were tasked with developing the strategy, name, visual identity, and packaging design of the new range.

What we eat is a major component of our personal ecological footprint and reducing meat consumption can induce major change.So eat your greens! And yellows :)

Greens & Yellows

Here's a work that sparks some positive thinking for the future.‍

Greens & Yellows is a new range of frozen vegan meals produced in Crete, while intended to be exported as well. Based on a traditional recipe, it combines the past with the future via the absolutely relevant notion of sustaining the environment and its natural resources through our lifestyle.

‍

We were tasked with developing the strategy, name, visual identity, and packaging design of the new range.

What we eat is a major component of our personal ecological footprint and reducing meat consumption can induce major change.So eat your greens! And yellows :)

Here's a work that sparks some positive thinking for the future.
‍

What we eat is a major component of our personal ecological footprint and reducing meat consumption can induce major change.

So eat your greens! And yellows :)

Here's a work that sparks some positive thinking for the future.
‍

What we eat is a major component of our personal ecological footprint and reducing meat consumption can induce major change.

So eat your greens! And yellows :)