Year

2020

Client

D.TAILS AS

awards
Red dot award 2020 Brand design
Year

2020

Client

D.TAILS AS

A complete visual identity based on some serious coding

D.TAILS is a Danish eCommerce consulting agency specialized in all things Shopify.

What they asked for was a complete visual identity containing logo and web design that needed to be illustrative of their extensive eCommerce experience.

That’s how we came up with “The Code.”

Basically everything we see online is code and we wanted their visual identity to reflect that, upon first glance.

What is more, we aimed to position D.TAILS as experts in building the foundations of e-commerce success. So we put our ‘programmers’ hat on and we designed the logo and website to embody this fundamental element of the software that most of us use daily and depend on, without ever stopping to actually  think about it.

Together with type designer Trine Rask we created a custom typeface to make the website copy appear more code-like.

Naturally, the logo is designed under the same concept.

To recreate the authentic feel, our custom font was inspired by fixed width typography, where letters and characters have the same horizontal space.

Also known as monospaced fonts, they were initially developed for typewriters and were later used in computers.  Despite the computer evolution, and the ability to now display a variety of fonts, most code text editors still use a monospaced font as their default typeface.

Additionally to the characteristic format, we added an extra tech touch by focusing on the glyphs often associated with coding language.

The result is a uniquely suited visual identity, logo, typeface, stationery, and website design, that stand out and get right to business.

MEET
let's
Ioanna Drakaki
Head of Design - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 28772840
ioanna@lazysnail.design
COLLABS:
Type design by: Trine Rask
MEET
let's
Jannik Weylandt
Managing Director - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 53852840
jannik@lazysnail.design
COLLABS:
Type design by: Trine Rask
MEET
let's
Maro Tsagkaraki
Project Manager

Ainikolioti 6
GR - 71201 Heraklion
Greece


T +30 2810344750
maro@lazysnail.design
COLLABS:
Type design by: Trine Rask
Need our point of view? Let’s go through your needs in one insightful free hour.
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Cookie Policy for more information.
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Year

2020

Client

D.TAILS AS

awards
Red dot award 2020 Brand design
Year

2020

Client

D.TAILS AS

A complete visual identity based on some serious coding

D.TAILS is a Danish eCommerce consulting agency specialized in all things Shopify.

What they asked for was a complete visual identity containing logo and web design that needed to be illustrative of their extensive eCommerce experience.

That’s how we came up with “The Code.”

Basically everything we see online is code and we wanted their visual identity to reflect that, upon first glance.

What is more, we aimed to position D.TAILS as experts in building the foundations of e-commerce success. So we put our ‘programmers’ hat on and we designed the logo and website to embody this fundamental element of the software that most of us use daily and depend on, without ever stopping to actually  think about it.

Together with type designer Trine Rask we created a custom typeface to make the website copy appear more code-like.

Naturally, the logo is designed under the same concept.

To recreate the authentic feel, our custom font was inspired by fixed width typography, where letters and characters have the same horizontal space.

Also known as monospaced fonts, they were initially developed for typewriters and were later used in computers.  Despite the computer evolution, and the ability to now display a variety of fonts, most code text editors still use a monospaced font as their default typeface.

Additionally to the characteristic format, we added an extra tech touch by focusing on the glyphs often associated with coding language.

The result is a uniquely suited visual identity, logo, typeface, stationery, and website design, that stand out and get right to business.

MEET
let's
Ioanna Drakaki
Head of Design - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 28772840
ioanna@lazysnail.design
COLLABS:
Type design by: Trine Rask
MEET
let's
Jannik Weylandt
Managing Director - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 53852840
jannik@lazysnail.design
COLLABS:
Type design by: Trine Rask
MEET
let's
Maro Tsagkaraki
Project Manager

Ainikolioti 6
GR - 71201 Heraklion
Greece


T +30 2810344750
maro@lazysnail.design
COLLABS:
Type design by: Trine Rask
Need our point of view? Let’s go through your needs in one insightful free hour.
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Cookie Policy for more information.