Year

2016

Client

Evercrete SA

awards
Year

2016

Client

Evercrete SA

Avocado isn’t just delicious and nutritious; it’s also great for the skin!



Using organic avocado oil from Crete, EVERCRETE has created a range of natural cosmetics aimed mainly at women and young parents, to be sold at pharmacies and specialized stores in Greece and abroad.



Our task was to develop the brand strategy, name, visual identity, and packaging design that would communicate the benefits of avocado oil while expressing honesty and trust.



Realizing that consumers are often bombarded with advertising for similar products we wanted the packaging to stand out next to competing products without screaming for attention. We opted for a minimalistic packaging design with a white background symbolizing the innocence and honesty of the brand.

In terms of printing, we prposed a silk screen on craft paper to show the purity and eco friendliness of the products.



A single line was used to design the three variants (for general use, women and kids), illustrating indicative usage occasions of each product.


The result was a friendly looking design that pays homage to a time tested mantra, ‘sometimes simple is best.’

A single line was used to design the three variants (for general use, women and kids), illustrating indicative usage occasions of each product.


The result was a friendly looking design that pays homage to a time tested mantra, ‘sometimes simple is best.’

MEET
let's
Ioanna Drakaki
Head of Design - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 28772840
ioanna@lazysnail.design
COLLABS:
MEET
let's
Jannik Weylandt
Managing Director - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 53852840
jannik@lazysnail.design
COLLABS:
MEET
let's
Maro Tsagkaraki
Project Manager

Ainikolioti 6
GR - 71201 Heraklion
Greece


T +30 2810344750
maro@lazysnail.design
COLLABS:
Need our point of view? Let’s go through your needs in one insightful free hour.
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Cookie Policy for more information.
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Year

2016

Client

Evercrete SA

awards
Year

2016

Client

Evercrete SA

Avocado isn’t just delicious and nutritious; it’s also great for the skin!



Using organic avocado oil from Crete, EVERCRETE has created a range of natural cosmetics aimed mainly at women and young parents, to be sold at pharmacies and specialized stores in Greece and abroad.



Our task was to develop the brand strategy, name, visual identity, and packaging design that would communicate the benefits of avocado oil while expressing honesty and trust.



Realizing that consumers are often bombarded with advertising for similar products we wanted the packaging to stand out next to competing products without screaming for attention. We opted for a minimalistic packaging design with a white background symbolizing the innocence and honesty of the brand.

In terms of printing, we prposed a silk screen on craft paper to show the purity and eco friendliness of the products.



A single line was used to design the three variants (for general use, women and kids), illustrating indicative usage occasions of each product.


The result was a friendly looking design that pays homage to a time tested mantra, ‘sometimes simple is best.’

A single line was used to design the three variants (for general use, women and kids), illustrating indicative usage occasions of each product.


The result was a friendly looking design that pays homage to a time tested mantra, ‘sometimes simple is best.’

MEET
let's
Ioanna Drakaki
Head of Design - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 28772840
ioanna@lazysnail.design
COLLABS:
MEET
let's
Jannik Weylandt
Managing Director - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 53852840
jannik@lazysnail.design
COLLABS:
MEET
let's
Maro Tsagkaraki
Project Manager

Ainikolioti 6
GR - 71201 Heraklion
Greece


T +30 2810344750
maro@lazysnail.design
COLLABS:
Need our point of view? Let’s go through your needs in one insightful free hour.
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Cookie Policy for more information.